Here’s a thought. You know Chatroulette[1], right? Well if you don’t, you should. It’s fun. In a Big Brother-meets-Speed dating kind of way.[2]
Being fun is good (as it lowers the participation-threshold for users). Being Big Brother-like is deliciously voyeuristic. Speed dating is exciting and sexy.
Fun. A low threshold. A hint of voyeurism. A touch of vavavoom. You will have to agree with me: these features are just about everything that any SNS with plans of being successful dreams of.
To make it even better, Chatroulette.com has proven to be a capable tool for some serious viral activity. The phenomenon of the Chatroulette Piano Guy is all the (brilliant!) evidence you need to prove that point.
Well then, companies in the world, take my advice. Get your brands on there. Do it fast. Make it fun. Be one of the first to claim Chatroulette-grounds, and, I’m telling you, buzz just might be yours.
[1] http://chatroulette.com/
[2] Still, there are certain late-night hours when “normal” people have left and you really don’t want to be there. Trust me, you don’t.
